Drive More Sales on Lazada, Zalora, Shopee & Qoo10
In order to enhance their services, marketplaces have been focusing on relatively successful sellers. All leading Singaporean marketplaces have the concept of ‘Power Sellers’, or top sellers that are able to sell maximum products on their platforms. Such sellers also get promoted by their marketplaces for free, and thus enjoy even more sales than anyone else. Additionally, these sellers are also charged with lesser fees and are preferred for cross-border selling. They even get to attend regular free seminars in which they are told about exclusive trends and tips that can help them sell even more.
[ Note: Want to sell across borders? Click Here to find out more]
So, how do you get there? Here are some of the most beneficial tips and tricks to stand out the eCommerce market and help you a become a ‘Power Seller’ on all the marketplaces you sell on.
1. Perform Competitor Research and Analysis:-
Whether it is online or offline, understanding your competitors market, strategy and functioning is important to learn from their mistakes and create new selling ideas. And the best way to do so is by buying your competitors product. When you purchase your competitor’s product you not only get to know the product quality through a direct means but also the steps they follow to sell and deliver the product. Check their product descriptions to understand their strategy of attracting the potential customers.
The best part of online eCommerce store is that most of them follow an easy return policy. Hence, you can also return the product back and learn about the after-sale customer service. Also, see if your competitor has a website of their own. If yes, try buying the same product from both the company website and online marketplace, and check the difference in their selling process.
2. Establish a Multi-Channel sales program:-
Selling your products on more than one online marketplace is known as multi-channel sales. It has been proven a right multi-channel selling strategy may increase your profitability by 30%. Hence, to maintain growth in your business and attract more customers, placing your product on multiple online marketplaces is quite a smart strategy.
As every online marketplace focuses on different communities & individuals, the response of customers for a particular product varies from site to site. Hence, placing your product on a single platform may not give you the desired results. On the other hand, experimenting with multiple eCommerce platforms can help you get the right fit for your business goals style and products.
3. Have Impeccable Product Descriptions in Place:-
All power sellers do have one thing invariably in common- all their products have up-to-date product descriptions.
[ Note: Click here to find out how you can manage product listings with ease]
No matter how many products you have listed online, your frequency to receive orders will not increase till all the products have perfect descriptions. As online shoppers so not have the luxury to touch and hold the products they buy, they are completely dependent upon the images and the written content. Thus, there should be no compromise on the quality of the uploaded images and the written content.
4. Always comply with the marketplace SLAs:-
All marketplaces have certain Service Level Agreements (SLAs) that require online sellers to fulfill certain conditions. Mostly, these SLAs revolve around the time in which the sellers must ship their received orders. If you wish to be a power seller, you cannot afford to violate marketplace SLAs at all.
Make sure you process and ship all the orders that you receive within few hours, or at least the same day so that you can delight your customers and also keep the marketplace satisfied. Keeping a high SLA compliance results in enhanced visibility of your products, and also makes you eligible for receiving incentives.
5. Personalize Your Online Store:-
Another benefit that you get by selling on an online marketplace is that they give you space to create your own homepage. Through this homepage, you can interact with your target audience by telling your success story and brand values. You can also add some good images and videos to help your customers connect emotionally with your brand.
If possible try to add a story to all your products. These stories can include the qualities of your product that makes it different from others or a customer’s experience what they felt after buying the product.
6. Focus on Customer Complaints and Returns:-
With the growing competition in the eCommerce market, it is highly challenging to keep your customers happy and build a long-term relationship. This is because your mistake not only makes the customer unhappy, but also invites a penalty from the marketplace you sell on. Also, when it comes to digital sale terms and conditions, most of the online marketplaces tend to favor the buyer. So, the quicker you are in resolving customer queries, you are on the top seller list of the site.
The best way to do so is by focusing on after sale customer service. Keep a track of your customer complaints and returns, so that no negative review can harm the reputation of your brand. Also, keep the return policies and procedure simple, for your customers to easily understand. This helps build a trust among your customers for your brand.
7. Plan Your Online Store Pricing Strategy Carefully:-
eCommerce platforms like eBay and Amazon sometimes have to go through the problems of hike in commission rates. Due to which they mostly execute some changes to their strategy to drive in more traffic to the site and make more sales. Therefore, the site will experience heavy footfall, which may eventually become quite counterproductive and expensive for you.
To save your online store’s reputation and keep on earning profits, it is recommended adapt a strategy that focuses on per channel online sale. To do this, you can also select online marketplaces that follow a particular niche and attract a particular group of audience.
8. Align Your Promotions with the Marketplace Trends:-
Promotions, discounts and offers have the maximum potential to boost sales on any channel. Although running extensive promotions may reduce your overall earnings for a short duration, but it is a great option to get noticed by both buyers and your marketplace. Once your order frequency increases, you may optimize the promotions and focus on earnings.
[ Note: Here’s how you can run dynamic promotions across channels]
Another important thing is to align your promotions with the marketplace trends. Marketplaces carefully strategize about upcoming season sales and discounts and come up with relevant themes. The more your promotional offers resonate with that theme, more the conversions you will get.
9. Keep Your Store Updated at All Times:-
Remember that unlike an offline store, your online store in open 24*7. This means a customer can visit and choose to buy your product even when you are not active on the marketplaces. This requires you to keep all the products updated at all times, including all the promotions, stock and other information that is visible to buyers.
Apart from this, introducing new products for sale also helps in increases your visibility and reach to customers.
10. Partner with the Best Logistics Partners:-
Fulfillment is yet another important aspect of online selling and directly affects customer happiness. While a prompt delivery may get you appreciation from the customer, a delay may result into a penalty. Thus, it is very important to partner with the best fulfillment partners/last mile carriers so that you are able to get your products delivered at the earliest.
But you must also factor the logistics and shipping costs before partnering with any company, so that you do not incur a loss in your business.
Once your product is available on multiple online marketplaces, you will start receiving more than one order from different platforms at the same time. Which means you will now have to split your inventory or stock to multiple channels with a balanced calculation so that you never go out of stock on any of the sales channels. If you are not into products and depend on a supplier for your products, it is better to get some stock in advance or contact multiple sellers to receive products on time. Remember, too many delays in delivery and order cancellation can add a bad reputation to your brand.
When you are on a multi-channel sales model, be very careful about the cost of shipping and timely deliveries. Multiple online marketplaces also give you a window to sell your products in multiple states and countries. In case you select that option, you will need to collaborate with multiple shipping partners, so that you are able to fulfill all orders in time.
Going for a multi-channel sale process can be quite tiresome and time-consuming as you may have to bounce back and forth between different eCommerce platforms you register yourself with. As this requires a lot of manual work, daily updates, and calculation, this process can be quite confusing at times.
This is why managing your multi-channel online business from one eCommerce marketplace management software can positively impact your overall sales and productivity. These software applications can smartly automate all your selling processes and eliminate any possibilities of errors.
Remember, your customers love it when you make them feel special. A little extra effort to give good customer service, on-time delivery, and high-quality product, can gift you with lifetime loyal customers. Your honesty, diligence and hard work can not only help you earn profits, but also get you recognized by marketplaces and be a Power Seller.
Interested in transforming your existing multichannel selling, retailing, or eCommerce service business? Speak with our expert now.
Integrate your online channels in few steps, and try out all features of the SelluSeller
Receive the latest insights, reports, research papers, news bytes, and important announcements from Anchanto.
8 Valuable Principles of Establishing Project Management Processes
For businesses that wish to scale while maintaining quality work and standardized operations, Pro...Learn more
Why Should Brands Adopt Omnichannel Retail?
For brands, omnichannel retail holds endless opportunities and benefits. With a key strategy in p...Learn more
5 Metrics to Strengthen your Multichannel Sales Strategy
To be successful in Multichannel Sales, you must analyse your existing channel operations closely...Learn more
How eCommerce Marketplaces Can Help You Setup Offline Presence in a New Market
To establish an offline presence in a new market, brands can begin by selling through eCommerce m...Learn more
Meet Bhushan, Product Consultant at Anchanto
Freshly out of college, Bhushan joined Anchanto’s rapidly growing team three years back. His jour...Learn more
Anchanto facilitated successful year-end eCommerce sales of Filipino local businesses amidst Covid-19
Anchanto helped Filipino businesses navigate challenges & scale operations online during COVI...Learn more
7 Key Steps to Set up Operations in a New Market
Establishing offices and operations in a new country requires detailed market study, proper strat...Learn more
Top tips to boost your social media and social commerce strategy
Your social followers can gradually convert to your shoppers. Here are few ways on how you can ma...Learn more
Electronics Conglomerate Panasonic announces eCommerce expansion across Asia-Pacific in partnership with Anchanto
Panasonic, a global electronics conglomerate announces partnership with Anchanto to streamline it...Learn more
Starting a New Job from Home: 7 Anchanto Stories
Listen to the stories of Anchanters who joined the company during a global crisis and how they na...Learn more
Social Commerce: The Winning Combination of Social Media and eCommerce
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you...Learn more
6 Useful Practical Insights to Manage Cross-border eCommerce
Understand the challenges of cross border eCommerce and how to tackle them through intuitive tech...Learn more
Preparing your logistics business for special sale seasons
Plan ahead for sales season this year with these recommendations for warehouse management system ...Learn more
How to Leverage YouTube for Retail Businesses
YouTube can work wonders for retail businesses. From having access to a large number of customers...Learn more
8 eCommerce Mistakes to Avoid this Holiday Season
Some businesses struggle to convert their holiday website traffic into sales. If you face this ch...Learn more
Top Multichannel Inventory Challenges and Solutions
Shifting to multichannel sales, you are likely to encounter commonly faced inventory challenges a...Learn more
Content Asset Management: A key to multichannel eCommerce success
Digital Asset Management (DAM) and Product Information Management (PIM) are two systems help that...Learn more
Retail distribution giant Valiram selects Anchanto to accelerate its global eCommerce transformation
Valiram, South-east Asia’s leading retail specialist, announces partnership with Anchanto to soli...Learn more
How to achieve control over your online retail business and improve its visibility
Understand how technology and software solutions can help eCommerce businesses to improve control...Learn more
Analysing The New Normal for Fashion eCommerce
The Covid-19 pandemic has changed the way in which shoppers use eCommerce, especially when fashio...Learn more
Using my past entrepreneurial experience to solve eCommerce Challenges for Enterprises
My experience as an entrepreneur helped me solve the challenges faced by eCommerce enterprises as...Learn more
Practical insights to implement a robust Omnichannel strategy for your retail business.
A few years back, ‘Omni-channel’ was merely a buzzword, a theoretical concept that was just discu...Learn more
How we conceptualised and launched our latest innovation in just 3 months
When it comes to innovation, we are always on the lookout for newer ways to make our customers’ e...Learn more
Scaling your logistics and fulfillment business with the right technology.
According to a report by Mordor Intelligence, the logistics market in APAC is set to grow at a CA...Learn more
Overcoming challenges of cross-border eCommerce
Over the last few decades, selling has seen a logical progression. Earlier, the brick-and-mortar ...Learn more
Utilizing Cutting-edge Technology to Overcome the Challenges of Channel Management
Distributors have long played an important role in streamlining the operational lines between man...Learn more
Onboarding customers remotely: how the pandemic helped us learn & innovate processes
Aligned with our deeply ingrained objectives of delivering anchanting experiences to our customer...Learn more
How to Use Partnerships & Tools for Shorter Time-to-market?
As a retail brand or distributor, time is of the essence, especially when you want to expand your...Learn more
Can sticking to a marketplace harm your online trade?
There’s no doubt that eCommerce has given businesses a new lease of life. Much of the overhead th...Learn more
How brands overcame the channel conflict dilemma
Earlier, businesses had to establish their dealer and retailer networks in all geographies, putti...Learn more
Anchanto achieves profitability and receives S$16.6 million in ongoing Series C-funding round for market expansion & product development
Anchanto’s SaaS offerings receive a vote of confidence from globalcompanies due to steady profita...Learn more
How can distributors keep both brands and buyers happy?
As the world shifts to the new normalcy and adopts online shopping, your distribution responsibil...Learn more
Australia: How Anchanto is ramping up growth in the region
After entering the Australian market in late 2019, we are well underway to serving as a bridge fo...Learn more
Creating a Successful Cross-border eCommerce Strategy for Your Business
Cross Border eCommerce strategy is one of the major factors associated with the future of eCommer...Learn more
Should you outsource eCommerce operations or manage them in-house for your brand?
It is no secret that the global retail economy is changing fast and eCommerce has a significant p...Learn more
Execute Seamless eCommerce operations on-the-go with the all new SelluSeller App!
The world, as we knew it, has completely changed over the past few months. A remarkable shift can...Learn more
The Power to manage business ‘on-the-go’ for eCommerce leaders.
Living through a pandemic has altered the way people across the world shop, leading to a remarkab...Learn more
SelluSeller Now in Your Palm- An eCommerce Management Revolution
Aligned with our vision of making multichannel selling & eCommerce logistics simple for every...Learn more
Enhancing eCommerce Logistics Operations with Cutting-edge Technology
The eCommerce wagon runs on the tracks of resourceful supply and excellent connectivity. As onlin...Learn more
2018’s Top Ecommerce Trends That Will Shape Online Selling in Southeast Asia
As online selling is a fairly new retail method, ‘change’ is a common expectation for almost all ...Learn more
The Influence of COVID 19 on Fashion eCommerce
Understand the existence of consumer trends for fashion industry during the lockdown period and h...Learn more
What does the current pandemic mean for brand marketing agencies?
The Covid-19 pandemic has shut offices and significantly affected our world, but it has also resu...Learn more
Exploring the Future of Australian Businesses in Asia - I
Covid-19 has become a force that has changed the way in which businesses operate, strategize and ...Learn more
Exploring the Future of Australian Businesses in Asia - II
In order to grow and thrive in a post-pandemic era, Australian businesses must analyse the risks ...Learn more
How to avoid human mistakes in eCommerce with Automation?
eCommerce businesses in Southeast Asia have struggled for a long time dealing with manu...Learn more
How Should I Structure my Warehouse?
The efficiency of an eCommerce business depends heavily on how well its warehouse is op...Learn more
How to Improve User Ratings on Seller Centre
As an online seller, you must be well aware of the importance of the ratings that you get on your...Learn more
How to Structure Fulfillment Operations for Your Selling Business?
Fulfillment operations primarily refer to the process of getting a product delivered to the right...Learn more
What is the difference between B2C & B2B Fulfillment?
With the rapid expansion in the Singapore digital economy and online purchasing decisio...Learn more
How to Avoid Overselling?
Inventory and stock management are one of the biggest challenges faced by enterprise eCommerce bu...Learn more
What is the Difference between WMS and eWMS?
Warehouses have always been an integral part of any retail chain business and proper wa...Learn more
How to Reduce Customer Complaints and Claims
When the customer is unsatisfied, investigating the way they are treated, is important.Learn more
3 Things You Need to Master To Sell More on Marketplaces
Why is it that global businesses and brands, most often, seem to be miles ahead in their approach...Learn more
How to Make an Effective Social Media Plan for Your Online Store
A Social Media Marketing Plan or social media plan is a document that details the strategies in s...Learn more
How to Use Emotional Persuasion as a Growth Tool for Online Selling
Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concep...Learn more
Top Marketing Strategies for Your eCommerce Store in 2018
eCommerce is the next big thing when it comes to online web stores in SingaporeLearn more
Top 5 Ways to Advertise Your Products for Free on the Internet
E-commerce is what Singapore is going towards with each passing day. With the rise in the accessi...Learn more
How Do I Sell Online in Singapore For Free?
To sell online without having to spend a penny, you have several options: through social networks...Learn more
Decoding the Cross-Border eCommerce Puzzle
Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.Learn more
Grow Your Online Business by Selling More to Current Customers
When you ask a co-seller what their goal is when they start start selling in Singapore, they almo...Learn more
How to Transform Occasional Buyers in Frequent Customers?
While online sellers and brands always seek to expand their reach to increase their sales in Sing...Learn more
Five Most Common Mistakes Made by Online Stores
Revenue in the eCommerce market of Singapore amounts to US $8,591m in 2018, and it is expected to...Learn more
7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online
Local marketing is the process of optimizing your website’s brand in a way that adapts the localLearn more
How to Choose the Perfect Theme for Your Online Store
Judging a book by its cover may not be a good way of understanding our society, but when it is aboutLearn more
Best Software and Apps to Edit Product Photos
We all know about Photoshop, one of the most common and efficient image editing software in South...Learn more
How to Describe a Product in Your Web-Store?
The content is king. A phrase conveys the importance of your titles, descriptions and other texts...Learn more
The Drop Shipping in eCommerce: Is it Possible to Sell Without Having Inventory?
The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any ...Learn more
How to Choose an online marketplace to sell your products?
A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenu...Learn more
Eight Effective Ways to Promote Your Products on eCommerce Platforms
When planning to promote your products to strengthen the sale, you should not limit yourself to t...Learn more
How to Master Product Photography on a Tight Budget
If you are one of those who keeps uploading the product photos provided by your supplier,Learn more
Nine Effective Strategies to Increase Additional Sales
Selling more is something that obsesses both online and offline marketers. Hence, a seller is con...Learn more
Top 10 DIY Things to Make and Sell Online
Singapore has a history of thousands of years. This means people residing here have ideas of art,...Learn more
Marketplace Aggregation – Why It Can Make or Break Your Online Business
Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing busines...Learn more
Dont Just Meet Marketplace SLAs, Beat Them!
With the spurt in Singapore eCommerce, sellers need to deal with a deluge of Service Level Agreem...Learn more
How to Use Discounts and Deals to Get More Customers Come and Stay Forever
Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online ...Learn more
How to Maximize Selling During Peak Season
For an online business seller in Singapore, holidays are golden opportunities for increasing thei...Learn more
How to Be an Online Power Seller on Major Marketplaces in Singapore
The rising popularity of Singaporen eCommerce marketplaces has led to increase in the direct comp...Learn more
Top Products to Sell Online in Singapore
With a history of over 40,000 years, Singapore is one of the 17 mega diverse countries in the world.Learn more
How to Start Selling Online in Singapore
The massive shift of Singapore retail towards digital has opened up a whole new world of opportun...Learn more